As the new year inches closer, change is bound to come. In the upcoming year, we’re seeing countless new trends that will reform the hospitality industry as we know it.
1. Digital Services
Since the start of Pandemic, we’ve seen a surge in digitized customer services. The use of apps and websites will allow customers a more digital guest experience, as well as wider access to different consumer tools. Guests would be able to use these applications, such as fingerprint and facial recognition, to access their hotel rooms. Although these services can only be seen as an ideal improvement, the cost will be great. Hoteliers will be tasked with purchasing and maintaining these services.
2. multifunctional spaces
Digitalizing services is not the only change 2022 will bring. Hotel spaces will be looking for improvements in overall design as well. What we can see within these improvements are the addition of lightweight, ergonomic friendly furniture and the integration of more assistive technology. Spaces will be designed to meet the realities of public health, minimizing contact and creating a more open area.
The impact of Global Warming due to our damage against the environment is becoming more prominent each year. Because of this, a large portion of the hospitality industry has began making efforts to reduce their carbon footprint. Not only does this enhance the guest experience, but it also draws in more revenue from those looking for an environmentally friendly stay. Inputting a sustainable work style into your hotel company would be a good choice for this upcoming 2022 trend.
4. Personalized Experiences
The goal of giving customers the best they can receive is something that is always present within the hospitality industry. A trend we can see evolving in 2022 is larger focus on personalized guest experiences. Data collected from surveys and guests will become more relevant and used to give guests the experience they are looking for. This will help hoteliers give their customers the relevant offers and information they need. Studies have shown that customer experience is now becoming a key brand differentiator, which is why putting more focus into satisfying your customers is more important than ever.